Brand Strategist Needed at GDM Group

GDM Group is a leading brand and experiential marketing agency, renowned for crafting impactful and unforgettable brand experiences. We specialize in connecting brands with their audiences through creative strategies and immersive campaigns. Our passion lies in storytelling and driving brand success in an ever-evolving and competitive market.

We are currently looking to hire a talented and driven Brand Strategist to help us deliver exceptional results for our clients. If you are ready to bring innovative ideas to life and play a key role in shaping the future of brands, we want to hear from you.

Location: Gbagada, Lagos
Employment Type: Full-time

Job Summary
As a Brand Strategist, you will be integral to the development, implementation, and refinement of brand strategies that resonate with target audiences and meet our clients’ objectives. You will collaborate with various teams, including creative, account management, and digital, to design and execute brand experiences that create lasting impressions.

Key Responsibilities

• Develop and implement brand strategies that align with clients’ business objectives and current market trends.
• Conduct thorough market research, competitive analysis, and gather consumer insights to inform strategic decisions.
• Collaborate with creative teams to ensure brand messaging remains consistent, engaging, and aligned with the overall brand vision.
• Lead brand positioning, messaging, and identity creation initiatives.
• Monitor and evaluate brand performance, providing insights and actionable recommendations for continuous improvement.
• Work closely with clients to understand their brand needs and translate them into effective marketing strategies.
• Stay informed on industry trends, emerging technologies, and shifts in consumer behavior to adapt brand strategies accordingly.
• Present strategic concepts and ideas to clients, demonstrating the value of proposed strategies and ensuring alignment with their objectives.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Brand Strategist, ideally in an agency setting.
• Strong understanding of brand strategy, marketing principles, and consumer behavior.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly.
• Creative thinker with a knack for developing innovative strategies that drive brand growth.
• Experience in market research, data analysis, and leveraging insights to make strategic decisions.
• Ability to collaborate in a fast-paced, deadline-driven environment.
• Strong organizational skills and attention to detail.

Salary
N150,000 – N300,000 Monthly.

Application Deadline
20th April, 2025.

How to Apply
If you’re passionate about brand strategy and eager to join a dynamic team, we encourage you to apply. Send your resume with the job title in the subject line.