Digital Marketing Executive at KOKO International Media Company

KOKO is an international media, information, and services company operating across three continents. The organization combines extensive media expertise with data-driven insights to deliver impactful solutions across multiple sectors. KOKO places strong emphasis on innovation, growth, and adding value to clients and communities.

About the Role

KOKO is currently hiring a Digital Marketing Executive for its Lagos office. This is a full-time, on-site position. The successful candidate will develop, execute, and manage marketing campaigns that promote KOKO’s products and services.

Key Responsibilities

Paid Advertising and Performance Marketing

• Plan, launch, and manage advertising campaigns on Facebook, Instagram, Google, TikTok, and YouTube.
• Optimize ad spend and strategies to maximize return on ad spend (ROAS).
• Track and evaluate campaign results using Google Analytics and Meta Business Suite.
• Implement retargeting strategies to increase conversions.

Social Media Growth and Content Strategy

• Create and execute content plans to grow brand visibility across social media platforms.
• Collaborate with content creators and designers to develop engaging posts, videos, and reels.
• Manage influencer partnerships and brand collaborations.
• Monitor community engagement and audience growth.

Website Optimization and SEO

• Oversee and implement SEO strategies to increase organic traffic and improve search rankings.
• Enhance user experience by optimizing product and landing pages.
• Track website performance and conversion rates.

Email, WhatsApp, and SMS Marketing

• Plan and run email marketing campaigns for customer retention and promotions.
• Set up automation workflows for lead nurturing.
• Monitor open rates, click-through rates, and engagement metrics.

Data Analytics and Performance Tracking

• Track and report on marketing KPIs to guide decision-making.
• Use Google Analytics, Facebook Pixel, and CRM tools to study customer behavior.
• Prepare weekly and monthly performance reports.

Requirements and Qualifications

Education and Experience

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in digital marketing roles.

Technical Skills

• Hands-on experience with Facebook Ads, Google Ads, TikTok Ads, and Instagram marketing.
• Knowledge of SEO, content marketing, email marketing, and social media strategy.
• Familiarity with tools such as Google Analytics, Meta Business Suite, Klaviyo, and Mailchimp.

Core Skills

• Strong analytical mindset with the ability to interpret data and optimize campaigns.
• Creativity and strategic thinking for impactful marketing initiatives.
• Excellent communication and teamwork abilities.
• Leadership and project management skills to coordinate cross-functional teams.

Application Details

• Location: Lagos
• Job Type: Full-Time
• Application Closing Date: 30 September 2025

Interested and qualified candidates should send their application letter and detailed CV using the job title as the subject line of the email.