Digital Marketing Strategist at Montaigne Limited

Montaigne Limited is a luxury beauty and personal care retail company in Nigeria. We represent top international brands across skincare, fragrances, cosmetics, and lifestyle products. Our goal is to deliver excellent customer experiences, maintain operational excellence, and invest in staff growth. With a strong reputation in luxury retail, we continue to redefine elegance and sophistication for our customers.

Job Details

Location: Lagos
Employment Type: Full-time
Department: Marketing & Communications
Work Schedule: Monday – Saturday
Reports To: Marketing Manager
Supervises: Digital Marketing Executive, Social Media Associate, and Agency Partners

Role Overview

We are looking for a Digital Marketing Strategist to design and implement powerful online marketing strategies that strengthen Montaigne Limited’s brand presence, increase engagement, and drive sales growth. The ideal candidate will combine creativity, data-driven insights, and a deep understanding of luxury branding to tell compelling digital stories and position Montaigne as the go-to name in premium beauty and lifestyle.

Key Responsibilities

Strategy and Planning

• Develop and execute digital marketing strategies aligned with company goals and product launches.
• Manage campaigns across SEO, SEM, social media, email marketing, and influencer partnerships.
• Collaborate with internal teams to create annual and quarterly marketing calendars.

Content and Brand Management

• Oversee the creation of visually stunning and brand-consistent digital content.
• Maintain Montaigne’s luxury tone and style across all online channels.
• Partner with creative teams and agencies to produce impactful visuals, videos, and promotional materials.

Social Media and Engagement

• Manage and grow Montaigne’s social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Build a loyal online community through storytelling, brand campaigns, and influencer collaborations.
• Monitor digital trends and competitor activities to improve engagement and visibility.

Performance Marketing and Analytics

• Plan and optimize paid campaigns on Google Ads, Meta Ads, and influencer channels.
• Track KPIs such as ROI, reach, engagement, and conversion rates.
• Prepare performance reports with actionable insights and recommendations.

E-Commerce and CRM Support

• Work closely with the E-commerce and Retail teams to increase online traffic and conversions.
• Use CRM data to create personalized campaigns and loyalty programs.
• Ensure a seamless digital customer experience across all touchpoints.

Partnerships and Innovation

• Identify and build relationships with influencers, content creators, and luxury partners.
• Stay informed about new digital trends and emerging technologies.
• Recommend creative campaigns to boost brand desirability and online visibility.

Key Performance Indicators

• Increase in website traffic and online sales.
• Improved social media engagement and follower growth.
• Positive ROI from digital campaigns.
• Growth in leads and customer acquisition.
• Consistent brand representation across digital platforms.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or related field.
• Professional certification in Digital Marketing (Google, Meta, CIM, or equivalent).
• MBA or advanced diploma in Digital Strategy or Brand Management is an advantage.
• Minimum of 5 years of experience in digital marketing, preferably in luxury retail, beauty, or lifestyle brands.
• Proven success in managing digital campaigns and achieving measurable results.
• Strong background in digital advertising, SEO, SEM, social media, and analytics.

Skills and Competencies

• Strategic thinker with creativity and strong visual communication skills.
• Excellent analytical and reporting abilities.
• Skilled in writing and storytelling aligned with luxury branding.
• Proficiency with tools like Google Analytics, SEMrush, HubSpot, and Meta Business Suite.
• Leadership, project management, and collaboration skills.

Personal Attributes

• Confident, polished, and brand-conscious personality.
• Innovative and result-oriented mindset.
• Excellent communication and interpersonal skills.
• Strong attention to detail and aesthetic awareness.

Additional Information

• Must reside within or near Lagos Island or nearby areas.
• Availability to work on weekends or during special brand events when required.

Salary

N500,000 – N700,000 per month.

Application Closing Date

30th October 2025.