Digital Social Media Marketer at HOP Services

HOP Services, a leading Hospitality Solutions and Cleaning Company, is dedicated to delivering high-quality services to clients across the hotel industry, domestic, and commercial sectors. With over 10 years of experience, we pride ourselves on our commitment to excellence and customer satisfaction. We are currently looking for a talented Digital Social Media Marketer to join our team.

Location: Port Harcourt, Rivers
Employment Type: Full-time
Salary: N70,000 – N90,000 monthly
Benefits: Paid Holidays, Yearly Performance Bonus, Employee Incentives
Application Closing Date: 30th April, 2025

Job Description

As a Digital Social Media Marketer at HOP Services, you will be responsible for developing and executing effective social media strategies that align with our business goals. Your role will involve managing social media campaigns, creating engaging content, and building strong online communities. You will play a key role in enhancing the brand’s online presence and reputation.

Key Responsibilities

Social Media Strategy Development

• Create and implement social media marketing strategies to drive business growth.
• Conduct market research to identify trends, insights, and target audiences.

Content Creation and Management

• Develop engaging content for social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Design and create multimedia content, including graphics and videos.
• Schedule and manage regular posts using social media management tools.

Community Engagement

• Engage with followers, responding to comments, messages, and inquiries in a timely manner.
• Foster community relationships through active participation in relevant online conversations.

Brand Management

• Ensure consistency in branding and messaging across all social media platforms.
• Protect and enhance the brand’s reputation by addressing feedback and managing negative comments.

Analytical Monitoring and Reporting

• Track social media performance and engagement using analytics tools.
• Prepare detailed reports and present findings to stakeholders to guide future strategies.

Paid Advertising Management

• Develop and manage PPC campaigns and social media ads to boost visibility and engagement.
• Optimize ad performance by adjusting targeting and budget based on campaign results.

Collaboration and Coordination

• Work closely with SEO, content, and PR teams to align efforts and share insights.
• Coordinate with influencers and partners to promote campaigns and increase brand awareness.

Trend Monitoring and Content Curation

• Stay informed about social media trends and platform updates to adjust strategies.
• Curate relevant third-party content to engage followers.

Campaign Development and Execution

• Plan and execute social media campaigns for product launches, events, and promotions.
• Track campaign performance and adjust strategies as needed.

Social Listening and Feedback Management

• Monitor social media for brand mentions and relevant industry conversations.
• Gather insights from interactions to inform product and marketing strategies.

Training and Guideline Development

• Develop social media guidelines for internal teams.
• Provide training on effective social media usage and communication.

Utilization of Tools and Technologies

• Use social media management tools for scheduling and performance tracking.
• Leverage analytics tools like Google Analytics and Facebook Insights to monitor metrics.

Requirements

• A minimum of 2 years of experience in digital social media marketing.
• Relevant qualifications in marketing or a related field.
• Strong communication and creative skills.

How to Apply

Interested and qualified candidates should send their CV, with the job title as the subject of the email.