Growth Marketing Specialist at BAS Group NG

BAS Group is a fast-growing, multi-sector organization with subsidiaries across finance, technology, healthcare, insurance, and wealth management. Our digital products have achieved strong market validation, and we are now entering an aggressive expansion phase focused on revenue growth and mass market penetration. We operate with a culture of innovation, performance, and ownership.

Job Details

Job Title: Growth Marketing Specialist

Location: Abuja, Nigeria

Job Type: Full-Time (Hybrid / Remote)

Industry: Financial Services / Technology / Digital Platforms

Role Overview

We are seeking a data-driven and performance-focused Growth Marketing Specialist to scale user acquisition, increase revenue conversion, and optimize retention across our digital platforms. The ideal candidate is a growth hacker who understands funnels, experiments rapidly, and measures success through numbers not opinions.

Key Responsibilities

• Develop and execute revenue-focused strategies to convert users into paying customers.

• Drive large-scale user acquisition campaigns across Meta, Google, TikTok, and other platforms.

• Build lifecycle marketing journeys (email, SMS, in-app, push) to boost engagement and retention.

• Run A/B tests on pricing models, user flows, creatives, and landing pages.

• Build dashboards to monitor DAU/MAU, CAC, LTV, retention cohorts, and conversion rates.

• Launch viral growth loops, referral programs, and ambassador initiatives.

• Collaborate with product teams to embed growth-led features such as incentives and gamification.

• Optimize budgets for maximum ROI across campaigns and platforms.

• Support cross-sell initiatives between BAS subsidiaries.

Qualifications and Skills

Essential Requirements:

• 3–5 years in growth marketing, performance marketing, or a growth product role.

• Demonstrated success in scaling users and revenue (include metrics in your application).

• Expertise in Meta Ads, Google Ads, mobile attribution (AppsFlyer, Adjust), and analytics platforms.

• Strong understanding of ASO, conversion funnels, and lifecycle automation.

• Data proficiency—experience with GA4, Mixpanel, Firebase, or SQL preferred.

• Bachelor’s degree in Marketing, Business, Computer Science, or related field.

Highly Desirable:

• Experience in fintech, SaaS, or African digital markets.

• Knowledge of payment funnels, referral mechanics, and PLG strategies.

• Familiarity with tools like Braze, MoEngage, CleverTap, or HubSpot.

Personal Traits:

• Metrics-obsessed and experiment-focused

• Fast executor with a bias for action

• Creative, scrappy, and resourceful

• Product-minded and user-centric

Salary and Benefits

• Competitive compensation with performance-based bonuses

• Equity or profit-sharing opportunities

• Budget for courses, certifications, and conferences

• Hybrid/remote flexibility

• Exposure across fintech, healthcare, real estate, and financial services

How to Apply

Send the following to recruitment@basgroup.ng:

1. Your CV

2. A short cover letter describing your biggest growth achievement (with metrics)

3. Links to campaigns or case studies you’ve led

Subject Line: Growth Marketing Specialist – [Your Name]

Application closing date

• Not specified