Head of Sales and Marketing at Scentimental

Scentimental is a luxury home fragrance and lifestyle brand inspired by nostalgia and storytelling. Through our carefully crafted candles, diffusers, and personal care products, we aim to evoke memory, connection, and comfort. As we continue to grow, we are seeking a Head of Sales and Marketing to lead our commercial strategy, strengthen our brand presence, and drive revenue growth across Nigeria and beyond.

Job Details

Job Title: Head of Sales and Marketing
Location: Ikeja, Lagos. 
Employment Type: Full-time (Hybrid)

Role Overview

The Head of Sales and Marketing will oversee all commercial activities across retail, digital, and community channels. This role combines strategic leadership with hands-on execution — from shaping marketing campaigns to managing sales operations. The ideal candidate is a strong leader with proven experience in sales, business development, and marketing, capable of mentoring a high-performing team and building the next chapter of our brand’s success.

Key Responsibilities

Sales Leadership

• Lead and motivate the retail sales team to meet and exceed sales targets.

• Monitor sales performance across stores and online platforms.

• Oversee in-store experiences, promotions, and customer relationship management.

• Implement performance tracking systems to ensure accountability and growth.

Marketing Strategy and Execution

• Develop and execute integrated marketing campaigns aligned with brand goals and product launches.

• Manage storytelling, content creation, and brand communications across all channels.

• Oversee social media, influencer collaborations, and experiential campaigns.

• Coordinate with operations to align marketing activities with stock and logistics readiness.

Community Engagement

• Work with the Community Manager to improve customer retention and brand loyalty.

• Support signature events like Pour & Sip and Wanderlust Book Club.

• Gather community insights to refine marketing strategies and product development.

Business Development

• Identify and pursue partnership opportunities including stockists, retailers, and corporate clients.

• Support business proposals and relationship management for B2B growth.

• Explore new markets and collaborations to expand brand reach.

Team and Budget Management

• Manage sales and marketing budgets, ensuring high ROI across all campaigns.

• Lead, train, and inspire the sales and marketing team to deliver results.

• Foster a culture of creativity, accountability, and excellence.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, or a related field.

• 3–8 years of experience in sales, marketing, or brand management, preferably in luxury, lifestyle, beauty, or FMCG sectors.

• Proven record of achieving sales targets and executing successful marketing campaigns.

• Strong leadership, communication, and project management skills.

• Deep understanding of consumer behavior, retail operations, and digital marketing trends.

• Creative mindset combined with analytical and data-driven decision-making.

• Passion for storytelling, fragrance, and lifestyle branding.

Salary

Not specified

How to Apply

Send your CV and a brief introductory email stating why you are suitable for the role with “Head of Sales and Marketing” as the subject line.

Note: Applications without an introductory email will not be considered.

Application deadline