Marketing Manager At Guinness Nigeria Plc

Guinness Nigeria Plc, a major market for Diageo, operates in the dynamic and fast-growing alcohol industry, with a potential of over 15 million hectoliters (mhl) for beer production. As the only company in Nigeria offering Total Beverage Alcohol (TBA), we are at the forefront of an on-trade-dominated market with a rapidly growing off-trade channel.

We are currently recruiting for the position of Marketing Manager, Scotch. This exciting opportunity is based in Ikeja, Lagos, and reports to the Portfolio Director Reserve.

Job Title: Marketing Manager, Scotch

Job Requisition ID: JR1111859
Location: Ikeja, Lagos
Job Type: Full-time
Level: L4
Reports To: Portfolio Director Reserve

Role Purpose

As the Marketing Manager for Scotch, your role is crucial in driving the growth of JW Premium in strategic markets. You will focus on brand building, equity growth, and market share expansion by developing and executing comprehensive marketing plans. This position requires a deep understanding of consumer behavior, market trends, and the competitive landscape. Your responsibilities will also include collaborating with Diageo Global Brand Teams (GBTs) to ensure alignment with key global platforms.

Key Responsibilities

Strategic Planning

• Develop marketing plans that align with business objectives and brand goals.
• Conduct market research, analyze consumer insights, and gather competitive intelligence to identify growth opportunities.
• Define target audience segments and craft positioning strategies to differentiate the brand in the market.

Brand Management and Performance Delivery

• Oversee the development and execution of JW Premium Business Plans, focusing on growth drivers across various channels including digital, traditional, and experiential.
• Ensure brand consistency and adherence to brand guidelines in all marketing communications.
• Monitor brand performance metrics (market share, brand awareness, perception) and implement strategies to enhance brand equity.
• Deliver brand P&L metrics, with a focus on NSV, GM, and CAAP, as part of the Annual Operations Planning Process.

Integrated Marketing Campaigns

• Develop and execute integrated marketing campaigns using a combination of advertising, promotions, social media, PR, and other marketing channels.
• Collaborate with internal teams, creative agencies, and vendors to create campaign assets.
• Monitor campaign performance, analyze ROI, and adjust strategies for maximum impact.

Budget Allocation

• Develop and manage the marketing budget, ensuring funds are allocated efficiently across activities such as advertising, trade marketing, and digital marketing.
• Monitor budget expenditures and identify cost optimization opportunities.

Requirements

• Experience: At least 7 years of marketing experience, preferably in IPS, FMCG, or luxury goods categories.
• Skills: Candidates should have experience in similar roles with peer companies.

Application Closing Date: 17th April, 2025