Sales Manager at Rapid Rentals Limited

Rapid Rentals Limited is a Nigerian-owned company that has been delivering reliable alternative power solutions since 2010. The company provides high-quality power-generating equipment ranging from 30kva to 1,000kva generators. With a skilled technical team and a wide fleet of HIABs and utility vehicles, Rapid Rentals has established itself as a trusted partner in generator rental services.

In addition to generator rental, the company also offers lighting tower hire, giving clients dependable solutions to manage Nigeria’s power challenges. Businesses rely on Rapid Rentals for efficient, on-demand power outsourcing to keep their operations running without interruption.

Job Title: Sales Manager

Location: Lagos

Reports To: General Manager

Supervises: Two Sales Executives (1 Team Lead and 1 Sales Executive)

Role Overview

The Sales Manager will be responsible for driving revenue growth, managing the sales team, and building strong customer relationships. This role requires someone with a marketing mindset who can proactively generate new business opportunities beyond inbound calls.

The position involves setting clear sales targets, ensuring consistent team performance, and maintaining a culture of professionalism and customer service. Candidates with prior experience in the events and rentals industry will be given preference.

Key Responsibilities

Leadership and Team Management

• Supervise, mentor, and motivate two Sales Executives.
• Assign monthly sales targets and monitor performance.
• Conduct regular coaching and performance reviews.
• Foster a customer-first and results-driven culture.
• Ensure the team stays updated with industry trends and pricing strategies.

Sales and Marketing

• Generate new business through field marketing, networking, and client visits.
• Develop and implement marketing strategies for rental services such as generators and lighting towers.
• Build and sustain long-term client relationships.
• Represent the company at industry events and exhibitions.
• Monitor competitors and recommend strategies to stay competitive.

Business Development and Customer Relations

• Identify opportunities in events, construction, and corporate sectors.
• Ensure client needs are met professionally.
• Resolve escalated client issues with diplomacy.
• Maintain high standards of service delivery.

Daily Duties

• Review incoming sales inquiries and allocate leads.
• Follow up with potential and existing clients.
• Supervise daily activities of the sales team.
• Track sales performance against targets.
• Ensure customer satisfaction in all interactions.

Monthly Duties

• Set sales targets and review team progress.
• Prepare monthly sales reports.
• Conduct training sessions to close knowledge gaps.
• Update management on client feedback and sales pipeline.
• Plan monthly sales campaigns and initiatives.

Quarterly Duties

• Evaluate team performance and refine strategies.
• Present quarterly reports to management.
• Review pricing and sales processes.
• Organize workshops on customer service and negotiation skills.
• Stay updated on emerging markets and competitor activities.

Key Performance Indicators

• Revenue growth and target achievement.
• New customer acquisition rate.
• Customer retention and satisfaction levels.
• Quality of training sessions and improvement in team performance.
• Accuracy and timeliness of reports.

Job Requirements

Education

• Bachelor’s Degree in Business Administration, Marketing, or related field.

Experience

• Minimum of 5 years in sales, with at least 2 years in a managerial role.
• Experience in the events or rentals industry is an added advantage.

Skills and Attributes

• Strong leadership and people management skills.
• Excellent communication and negotiation abilities.
• Proactive approach to business development.
• Professional and customer-focused attitude.
• Trustworthy, reliable, and decisive.
• Passionate and adaptable in fast-changing environments.
• Strong organizational and reporting skills.

Salary

N400,000 – N500,000 per month

Application Closing Date

14th October, 2025