Senior Marketing Manager at Astria Learning

Astria Learning provides innovative IT and digital learning solutions for educational institutions across the globe. We specialize in building user-friendly online learning platforms (LMS) that support seamless course delivery and collaboration between instructors and students. Our mission is to make education more accessible by empowering institutions with the right tools to teach and manage learning anytime, anywhere.

Job Details

Job Title: Marketing Manager
Location: Nigeria 
Industry: EdTech / Education Technology
Employment Type: Full-time (Remote)

Role Overview

We are looking for a strategic and results-driven Marketing Manager to lead Astria Learning’s global marketing, PR, SEO, and brand development initiatives. This role combines strategy and hands-on execution, managing both digital and offline marketing efforts across multiple regions and brands — including Astria Learning and e-Campus Partners.

The ideal candidate is experienced in education or technology sectors, comfortable leading cross-functional teams, and confident managing campaigns that drive brand visibility and lead generation.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and implement global and regional marketing strategies aligned with growth and partner goals.

• Translate business objectives into measurable marketing roadmaps with clear KPIs.

Brand Development

• Shape and manage brand identity, messaging, and tone across all platforms.

• Ensure consistency across communications, portals, websites, and marketing materials.

SEO & Web Presence

• Lead SEO strategy, including keyword research, on-page/off-page optimization, and performance audits.

• Collaborate with developers and content teams to implement best practices.

Public Relations

• Drive PR efforts to strengthen visibility in education, tech, and investment sectors.

• Write press releases and secure media features and speaking opportunities.

Campaign & Lead Generation

• Plan and execute digital marketing campaigns across web, email, and social.

• Track performance and optimize for conversion and ROI.

Offline Marketing & Events

• Oversee production of marketing materials for expos, fairs, and conferences.

• Coordinate logistics with internal teams to ensure high-impact execution.

• Team & Vendor Management

• Lead an internal marketing team (content, SEO, design, digital).

• Manage external agencies and freelancers.

Marketing Operations & Reporting

• Oversee tools such as CRM, analytics dashboards, and email platforms.

• Report on SEO performance, campaign effectiveness, and budget utilization.

Qualifications and Skills

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s is a plus).

• Minimum 5 years in marketing, with at least 2 years in a leadership role.

• Proven experience in SEO strategy and brand development (B2B or B2C).

Technical Skills

• Proficient with tools such as Google Ads, Meta, HubSpot, Mailchimp, Google Analytics, SEMrush/Ahrefs.

• Familiarity with WordPress or similar CMS.

• Experience working with CRM platforms.

Soft Skills

• Strong communication and storytelling abilities.

• Confident team leader with the ability to collaborate across departments.

• Highly organized with a data-driven mindset.

Salary

• Not Specified

Application Instructions

• Use “Marketing Manager Application – [Your Name]” as the email subject line.

• In your cover letter, briefly explain your experience with SEO, brand strategy, and campaign leadership

Application closing date

• October 30 2025