Social Media Manager at Beta Digitals

Beta Digitals is a forward-thinking digital agency committed to helping individuals and brands build strong online identities through strategy, storytelling, and creativity. We specialize in digital marketing, brand development, and content strategy, helping clients grow their presence, engage their audience, and achieve measurable results.

Job Details

Position: Social Media Manager (Personal Brand)
Location: Abuja, Nigeria
Employment Type: Full-Time/Part-Time (Hybrid)

Role Overview

We are seeking a creative and strategic Social Media Manager to manage and elevate a personal brand’s online presence. The ideal candidate will be skilled in public relations, content creation, social media marketing, and audience engagement, with hands-on experience using tools like Canva, CapCut (or similar apps), and email marketing platforms.

This role combines creativity and strategy, requiring someone proactive, organized, and passionate about storytelling and brand growth.

Key Responsibilities

• Develop and execute social media strategies to enhance brand visibility and engagement across platforms such as Instagram, LinkedIn, X (Twitter), and TikTok.
• Create high-quality graphics, infographics, and branded visuals using Canva.
• Produce and edit engaging short-form videos using CapCut or similar video editing tools.
• Plan and manage email marketing campaigns, including newsletters and automated sequences to build community and trust.
• Schedule and publish content using tools like Hootsuite, Buffer, or Later to maintain consistent posting.
• Track and analyze performance metrics (KPIs), providing reports and recommendations for improvement.
• Respond to comments, direct messages, and audience interactions to foster a strong and loyal community.
• Stay updated on platform trends, content formats, and algorithm changes to optimize brand performance.
• Collaborate with the brand owner on content ideas that reflect their personality, values, and professional goals.
• Attend occasional in-person meetings or events in Abuja to capture live content or assist with brand initiatives.

Qualifications and Skills

• Proven experience managing social media accounts for personal or business brands.
• Strong visual design and storytelling skills.
• Proficiency in Canva for graphic design and CapCut (or similar) for video editing.
• Familiarity with email marketing tools (Mailchimp, ConvertKit, etc.) and social scheduling platforms.
• Excellent communication, writing, and time management skills.
• Knowledge of digital marketing principles and social media analytics.
• Creative, proactive, and detail-oriented mindset.
• Ability to work both independently and collaboratively in a hybrid setup.

Salary

₦100,000 monthly