Strategy and Insights Manager at HRLEVERAGE

HRLEVERAGE is a reputable organization in the advertising and media industry focused on delivering innovative, insight-driven campaigns for top brands across multiple sectors. The company is known for its creativity, strategic excellence, and deep understanding of consumer behavior, helping clients achieve impactful brand communication and sustainable business growth.

Job Details

Job Title: Strategy and Insights Manager
Location: Ikeja, Lagos
Industry: Advertising and Media
Employment Type: Full-time

Role Overview

The Strategy and Insights Manager will be responsible for developing and implementing data-driven brand strategies that shape creative direction and marketing effectiveness. The ideal candidate will work closely with cross-functional teams to uncover insights, guide campaign planning, and ensure each brand communication connects meaningfully with its audience.

Key Responsibilities

• Develop brand and communication strategies grounded in data and consumer insights

• Collaborate with creative, media, and client service teams to translate strategies into effective campaign briefs

• Conduct research to identify market, cultural, and behavioral trends influencing brand performance

• Present strategic recommendations and campaign insights to clients and internal teams

• Measure and evaluate campaign effectiveness, providing actionable recommendations for improvement

• Support business development efforts by contributing to strategy formulation during pitches and proposals

• Stay informed about emerging trends in digital media, audience behavior, and technology innovations

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field

• Master’s degree is an advantage

• 5–7 years of experience in strategy, planning, or insights roles within a reputable advertising agency

• Proven ability to turn data and research into actionable marketing strategies

• Strong understanding of brand communication, consumer psychology, and creative development

• Excellent presentation and storytelling skills

• Proficiency with research tools such as Kantar, Nielsen, or social listening platforms

• Strong analytical thinking, curiosity, and creative problem-solving ability

• Exceptional collaboration and relationship management skills

Salary

Not specified

How to Apply

Interested and qualified candidates should send their CV using “Strategy and Insights Manager” as the subject of the email.