Elvaridah
Elvaridah helps businesses grow by improving their strategy, structure, marketing, planning, and people management. We work across different industries and support companies in strengthening their operations while staying aligned with their goals. Our approach focuses on improving every part of a business so it functions smoothly as a whole.
Job Details
Job Title: Digital Marketing Executive
Location: Lagos
Employment Type: Full-time
Reports To: Marketing Manager or Creative Director
Role Overview
The Digital Marketing Executive will manage and execute the agency’s online marketing efforts. The goal is to increase brand awareness, promote models and talents, attract clients, and grow engagement across all digital channels. The ideal candidate should be creative, analytical, and familiar with the fashion, modeling, or entertainment industry.
Key Responsibilities
• Develop digital marketing strategies to increase visibility of the agency and its talents
• Plan and execute campaigns across social media, search engines, email, and websites
• Identify target audiences and optimize campaigns for engagement and conversions
• Carry out competitor research within the fashion, modeling, and entertainment space
Social Media Management
• Manage daily content on Instagram, TikTok, Twitter, YouTube, Facebook, and LinkedIn
• Create engaging posts including photos, videos, reels, behind-the-scenes clips, and casting updates
• Monitor social media trends and industry updates
• Respond to messages, comments, and community interactions
Content Creation and Branding
• Create graphics, reels, and promotional materials using Canva or similar tools
• Work with photographers, videographers, and the creative team to produce quality media
• Write captions, blog posts, and promotional copy
• Maintain consistent branding across all digital platforms
Website Management and SEO
• Update website content, portfolios, blogs, and service information
• Apply SEO best practices to improve search visibility
• Track and analyze website performance using analytics tools
Talent Promotion
• Promote models and talents through curated posts and online campaigns
• Support casting updates with digital promotional materials
• Manage digital showcases and online comp cards
Email Marketing and Client Engagement
• Create and send email campaigns to clients, partners, and subscribers
• Design newsletters with updates, new talents, and campaign highlights
Analytics and Reporting
• Track digital performance and prepare weekly or monthly reports
• Measure KPIs such as engagement, reach, impressions, growth, and website activity
• Suggest improvements based on data insights
Collaboration and Campaign Support
• Work with the creative, bookings, and talent teams
• Support events, castings, fashion shows, shoots, and collaborations
• Assist with influencer partnerships and digital PR activities
Qualifications and Skills
• Bachelor’s Degree in Marketing, Mass Communication, Media, Digital Arts, or related field
• Two to four years of experience in digital marketing, preferably in fashion, modeling, entertainment, media, or creative industries
How to Apply
Interested and qualified candidates should send their CV using the job title as the email subject.
To apply for this job email your details to careers@elvaridah.com