Digital Marketing Specialist at Krystal Digital

Krystal Digital is an ICT solutions company that focuses on research, development, deployment, and delivery of customized software applications. The company is known for providing secure and reliable technology and infrastructure solutions that help organizations, institutions, and government parastatals improve efficiency and enhance service delivery.

With innovative products such as Krystal IT Academy, Central Billing System, iLearnNG, and Myskool Portal, Krystal Digital continues to establish itself as a key player in Nigeria’s technology space.

We are currently recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Abuja (FCT)

Employment Type: Full-time

Job Description

The Digital Marketing Specialist will be responsible for planning, implementing, and managing digital marketing campaigns to strengthen brand visibility, engage the target audience, and drive measurable results. The role requires collaboration across different teams to ensure all online strategies are creative, consistent, and aligned with business goals.

Key Responsibilities

Strategy and Planning

• Develop and execute multi-channel digital marketing strategies that align with company objectives
• Identify target audiences and design campaigns that meet their needs
• Plan and manage content calendars across digital platforms

Content Development and Management

• Create engaging content for websites, blogs, email marketing, and social media platforms
• Work with the design team to produce high-quality graphics and videos
• Ensure brand consistency in tone, style, and messaging across all channels

Social Media Management

• Manage and grow the company’s presence on LinkedIn, Instagram, Facebook, TikTok, and X (Twitter)
• Launch creative campaigns to boost engagement, awareness, and community growth
• Respond promptly to comments and inquiries from audiences

Paid Advertising and Campaign Optimization

• Set up and manage paid advertising campaigns on Google Ads, Meta Ads, and other platforms
• Perform A/B testing to optimize conversion rates and ROI
• Monitor and adjust campaigns for better performance

Analytics and Reporting

• Track and analyze digital marketing performance using KPIs such as reach, engagement, and conversions
• Prepare monthly reports with insights and recommendations
• Utilize tools like Google Analytics and Meta Business Suite to improve strategies

Trend Monitoring and Innovation

• Keep up with new digital marketing tools, platforms, and strategies
• Introduce innovative ideas to keep campaigns competitive and impactful

Qualifications and Skills

• Bachelor’s Degree in Marketing, Communications, or a related field
• 2 to 3 years of professional experience in digital marketing
• Proficiency with tools such as Google Analytics, SEO tools, Google Ads, Meta Business Suite, and email marketing automation tools
• Strong skills in copywriting, content creation, and storytelling
• Ability to interpret data and apply insights to strategies
• Excellent multitasking, time management, and teamwork skills

Salary

N200,000 – N250,000 per month

Application Closing Date

30th September, 2025

How to Apply

Interested candidates should send their CV and cover letter with Digital Marketing Specialist Application as the subject line.

Note: Only shortlisted candidates will be contacted. This role is a hybrid work arrangement.