Arnergy
Arnergy is helping businesses in Nigeria solve energy reliability challenges by delivering clean, flexible, and affordable solar energy solutions. Through innovative acquisition options like Energy Subscription, Lease-to-Own, and Outright Purchase, Arnergy has powered over 35,000 businesses across key sectors such as healthcare, education, and hospitality. With a mission to deploy over 100 megawatts of solar capacity, Arnergy is committed to driving energy transformation in emerging markets.
We’re looking for a skilled and data-driven Digital Performance Marketing Specialist to join our growing team and help us accelerate growth through strategic digital advertising and lead generation.
Job Title: Digital Performance Marketing Specialist
Location: Lagos
Employment Type: Full-time
About the Role
As a Digital Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid digital campaigns that directly impact sales and revenue. You will manage ad platforms, retargeting strategies, and funnel optimizations for high-value offerings.
Key Responsibilities
- Plan and run full-funnel advertising campaigns across platforms including Facebook, Instagram, Google Ads, YouTube, and LinkedIn.
- Drive qualified leads and conversions for Arnergy’s energy products.
- Set up and manage retargeting funnels to re-engage audiences.
- Analyze performance metrics and continuously improve campaign results.
- Collaborate with the content team to develop high-performing creatives.
- Conduct A/B tests and apply insights using tools like Meta Business Suite.
- Track and optimize key metrics including CPL, CAC, ROAS, and LTV.
- Leverage automation tools and CRM platforms to nurture leads and improve conversion rates.
- Monitor digital marketing trends in high-value B2B advertising and apply relevant strategies.
- Improve SEO through keyword research, content planning, and link-building.
- Provide regular reports and insights based on campaign performance and digital trends.
- Recommend new ways to enhance Arnergy’s digital marketing and social media results.
Requirements and Qualifications
- A Bachelor’s degree in Computer Science, Information Technology, or any related technical field.
- 4 to 6 years of experience in performance marketing for high-ticket products or services.
- Solid understanding of digital sales funnels and customer journey strategies.
- Proven hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Skilled in setting up lookalike audiences, custom conversions, dynamic product ads, and retargeting lists.
- Familiarity with CRM systems like Salesforce, HubSpot, or Zoho.
- Strong copywriting and creative direction skills tailored to premium or business audiences.
- Advantageous experience in energy, real estate, financial services, or B2B tech sectors.
You’ll Succeed in This Role If You Are:
- Both analytical and creative — comfortable with data and storytelling.
- Confident managing large monthly advertising budgets.
- Consistently testing, learning, and iterating for growth.
- Strong in communication, with the ability to report and present results clearly.
- Deeply interested in growth, digital trends, and customer insights.
- Able to work under pressure and meet deadlines in a fast-paced environment.
- Detail-oriented, organized, and highly driven.
Application Closing Date
Not specified
To apply for this job please visit arnergy.zohorecruit.com.