District Sales Manager at Champion Breweries Plc

Incorporated on 31st July 1974, Champion Breweries Plc has remained committed to sustaining rigorous production standards through the use of advanced technology and skilled human capital. Since launching our brands in 1976, we have consistently upheld values of safety, quality, discipline, people development, and team spirit to deliver premium brands that consumers enjoy responsibly.

Job Title: District Sales Manager

Location: Uyo, Akwa Ibom

Job Description

As part of our expansion drive and commitment to commercial excellence, we are looking for a highly motivated and experienced District Sales Manager (DSM) to lead sales operations across key territories. The role is central to driving market growth, strengthening trade relationships, and ensuring successful implementation of our sales strategies.

Key Responsibilities

• Lead and manage the District Sales Team, including Sales Representatives (SRs), Van Sales Representatives (VSRs), and Distributors’ Sales Representatives (DSRs).
• Ensure full route call compliance and adherence to journey plans across the district.
• Conduct on-the-job coaching through accompaniments, spot checks, and back checks.
• Organize regular sales team meetings to ensure alignment and motivation.
• Build and maintain strong business relationships with distributors, bulk breakers, and retailers.
• Carry out routine sales visits to trade partners for engagement and market insights.
• Prospect and recommend credible new trade partners within the district.
• Implement approved sales strategies and trade activations effectively.
• Identify new opportunities for sales growth, numeric distribution, and market share expansion.
• Ensure distributors maintain stock availability and prevent out-of-stock situations.
• Prepare and submit sales reports, including competition analysis, on time.
• Monitor district performance against KPIs, identify gaps, and recommend corrective actions.
• Adhere to all ISO-based management systems, including occupational health and safety, food safety, quality, and environmental standards.

Qualifications

• Bachelor’s Degree in Marketing, Economics, Business Administration, or related field.
• Master’s Degree in a relevant discipline is an added advantage.
• Minimum of 6 years progressive experience in sales management, preferably within FMCG or the beverage industry.

Required Skills and Competencies

• Strong knowledge of sales processes, strategies, and trade activation.
• Proficiency in Microsoft Office Suite (Excel, Word, Outlook).
• Ability to analyze sales data, prepare reports, and make data-driven decisions.
• Familiarity with ISO-based systems (ISO 9001, ISO 22000, ISO 14001, ISO 45001) and TPM methodology is desirable.
• Strong leadership, coaching, and mentoring skills.
• High business acumen, strategic thinking, and problem-solving ability.

Other Requirements

• Valid driver’s license with willingness to travel extensively.
• Commitment to quality, safety, compliance, and continuous improvement.
• Flexibility to work beyond standard hours when necessary.

Application Closing Date

16th September 2025

How to Apply

Interested and qualified candidates should send their CV using the job title as the subject of the email.