Growth and Marketing Associate at a modern business and technology school

We are a modern business and technology school focused on helping learners gain practical skills for today’s digital world. Our training programs are built on hands-on learning, updated curriculum, and strong industry collaboration to prepare students for real job opportunities.

Job Details

Job Title: Growth and Marketing Associate
Location: Nigeria (Remote)
Employment Type: Contract
Work Schedule: Flexible

Role Overview

The Growth and Marketing Associate will support the development, execution, and improvement of growth and marketing strategies across multiple channels. The role involves attracting new users, increasing engagement, improving conversions, and supporting retention. You will work with the sales, product, analytics, design, and content teams to meet business goals. This role suits someone who enjoys data, creativity, problem-solving, and fast-paced work.

Key Responsibilities

Growth Strategy
• Contribute to the marketing and growth strategy with attention to cost efficiency and long-term value.
• Use data to plan growth activities and support the company’s revenue goals.
• Identify opportunities for market expansion and customer acquisition.
• Support the creation of growth experiments and testing processes.

Brand and Market Development
• Strengthen the company’s brand message across digital channels.
• Support content and creative alignment with brand voice and audience needs.
• Participate in activities that improve awareness and visibility.

Paid Advertising
• Assist in managing campaigns on platforms such as Meta Ads, Google Ads, LinkedIn Ads, YouTube, TikTok, and others.
• Review campaign performance and recommend improvements.
• Help produce marketing materials for digital and offline use.

Experimentation and Optimization
• Support testing of landing pages, ads, onboarding flows, and conversion points.
• Assist in A/B testing headlines, calls to action, visuals, and formats.
• Review performance data to refine marketing activities.

Lead Generation and Qualification
• Support the creation of lead magnets, landing pages, and gated content.
• Help qualify leads using available tools and processes.
• Assist with email, SMS, and social outreach to engage prospects.
• Participate in outbound communication including calls and messages when needed.

Appointment Support
• Schedule appointments between prospects and the sales team.
• Follow up with leads to confirm attendance and maintain communication.
• Provide updates on lead quality and customer feedback.

Funnel Management
• Assist in tracking user journeys and identifying drop-off points.
• Support improvements in onboarding, activation, and conversion flows.
• Work with the product team to share insights and suggest enhancements.

Channel and Campaign Support
• Assist with social media campaigns, SEO efforts, email campaigns, influencer outreach, and community engagement.
• Help run content-driven and performance-driven campaigns with measurable outcomes.

Organic and Social Growth
• Support research on new audience groups and market opportunities.
• Work with the content team to distribute content across channels.
• Experiment with organic growth tactics across LinkedIn, TikTok, YouTube, and community platforms.

CRM and Lifecycle Management
• Help manage user segmentation, onboarding sequences, reactivation flows, and engagement campaigns.
• Track email performance and user behavior.
• Maintain CRM records and ensure data accuracy.

Cross-Functional Collaboration
• Work closely with product, marketing, design, sales, and analytics teams.
• Assist in preparing reports, presentations, and performance updates.
• Share insights and recommendations based on data and market research.

Partnership Support
• Assist in identifying partnership opportunities with communities, creators, businesses, and affiliates.
• Help coordinate joint campaigns and track outcomes.

Performance and Reporting
• Support data tracking and reporting using tools such as Google Analytics and Looker Studio.
• Monitor key metrics including leads, conversions, engagement, and revenue impact.
• Support weekly and monthly performance reviews.

Key Performance Indicators

• Customer acquisition cost
• Marketing qualified leads and sales qualified leads
• Activation and retention rates
• Lifetime value
• Organic and paid traffic growth
• Engagement and conversion rates

Qualifications and Skills

• Two to five years experience in growth marketing, performance marketing, or product growth.
• Experience running campaigns and experiments across digital channels.
• Strong understanding of growth frameworks and basic analytics.
• Hands-on experience with tools such as GA4, Mixpanel, Hotjar, Meta Ads Manager, Google Ads, HubSpot, Zoho, Canva, and Capcut or similar.
• Ability to interpret data and support decision-making.
• Ability to manage multiple tasks and work in a fast-paced environment.
• Experience working with cross-functional teams.
• Experience in SaaS, edtech, eCommerce, or marketplaces is an advantage.
• Knowledge of automation tools and basic UX principles is helpful.

Salary

N100,000 to N150,000 monthly, depending on experience.

Benefits

• Competitive pay
• Flexible work schedule
• Remote work opportunities
• Performance bonuses based on company targets
• Office-related perks where applicable

Our Culture

We work with a culture built on excellence, integrity, and growth.
• Take ownership and show accountability.
• Put customer value first.
• Deliver high-quality work.
• Make informed decisions using experimentation and data.
• Stay committed to learning and improvement.
• Embrace inclusion and diverse perspectives.

Application Closing Date

31 December 2025