Growth Marketer at Credpal

Credpal is transforming access to credit by making it easier for individuals to buy what they need and pay over time without financial stress. By improving purchasing power, we help people reach their goals and enjoy a better quality of life.

We are expanding our team and looking for passionate professionals to grow with us.

Job Title: Growth Marketer

Location: Lagos

Job Type: Full-time

Career Level: Senior Level

Purpose of the Role

Credpal is searching for a strategic and data-driven Growth Marketer to lead user acquisition, brand awareness, and customer retention. You will design and execute marketing strategies that reduce customer acquisition cost (CAC), improve conversion rates, and boost engagement across multiple channels.

Key Responsibilities

• Plan and implement marketing strategies focused on user acquisition, retention, and brand visibility
• Optimize paid and organic channels including Google Ads, Meta Ads, SEO, influencer marketing, and partnerships
• Drive lead generation and conversions through marketing funnels and targeted campaigns
• Collaborate with sales, content, and digital teams to align efforts for maximum impact
• Use CRM systems, email campaigns, and loyalty programs to improve customer retention
• Conduct A/B testing of ads, messages, landing pages, and other assets to enhance performance
• Track and improve marketing KPIs such as CAC, conversion rates, and engagement metrics
• Research competitor strategies and market trends to uncover new growth opportunities
• Deploy marketing automation tools to streamline campaigns and increase efficiency
• Provide reports and actionable insights to guide business decisions and optimize growth initiatives

Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline
• Minimum of 3 years’ experience in growth marketing, digital marketing, or performance marketing (fintech or high-growth financial services preferred)
• Proven expertise in SEO, paid media, social media marketing, and content marketing
• Practical experience with Google Ads, Meta Ads, SEO tools, CRM platforms, and marketing automation software
• Strong analytical skills and ability to make data-driven decisions
• Experience with A/B testing, funnel optimization, and customer segmentation
• Excellent communication and teamwork skills
• Comfortable working with cross-functional teams including sales, product, and design
• Ability to manage multiple campaigns in a fast-paced environment
• Problem-solving mindset with a drive for continuous improvement

Benefits

• Competitive salary and benefits package
• Professional development and growth opportunities
• Dynamic and innovative work environment
• Hybrid work options to support flexibility and work-life balance

Application Closing Date

Not Specified