Head of Marketing at 1Techlink

1Techlink is a forward-thinking technology company driving innovative solutions that transform the way Africans live, learn, trade, and transact.
Our operations span across e-commerce through Qwikkie, education technology with 1Techlink Academy, and financial services including Loans and POS solutions. We are reshaping the digital landscape across multiple sectors.

We are currently seeking a highly skilled and visionary Head of Marketing to lead our marketing strategy and growth initiatives.

Job Title: Head of Marketing

Location: Sabo, Yaba – Lagos

Employment Type: Full-time

Reporting Line: Chief Vision Officer (CVO)

Job Summary

The Head of Marketing will be responsible for shaping and executing the overall marketing strategy across all 1Techlink business units. This role covers brand development, digital marketing, customer acquisition, public relations, and growth marketing. The ideal candidate is a strategic thinker with exceptional leadership skills, capable of driving measurable business growth while maintaining consistent and impactful brand communication.

Key Responsibilities

Strategy and Leadership

• Develop and implement marketing strategies aligned with company and business unit objectives
• Lead and guide the marketing team while managing agency and vendor relationships
• Provide actionable marketing insights to executive leadership
• Set clear KPIs and track campaign performance to ensure strong ROI

E-Commerce – Qwikkie

• Create and manage customer acquisition and retention campaigns
• Collaborate with product and sales teams to boost vendor and customer engagement
• Execute performance marketing including SEM, display ads, and influencer collaborations
• Enhance marketplace visibility through SEO, partnerships, and promotional campaigns

Edutech – 1Techlink Academy

• Drive course enrollments through targeted outreach campaigns
• Partner with academic and technical teams on marketing content including landing pages, webinars, and emails
• Lead tutor recruitment efforts and secure educational partnerships

Loans and POS Services

• Design and execute campaigns for loan and POS solutions
• Ensure all financial marketing is compliant and transparent
• Build trust in financial services through compelling storytelling and testimonials

Branding and Communications

• Maintain consistent brand messaging across all platforms and business units
• Oversee public relations, press releases, and corporate communications
• Manage social media presence, community engagement, and content planning

Team Management

• Recruit, train, and mentor marketing professionals
• Manage performance, budgets, and timelines
• Foster a culture of innovation, accountability, and creativity

Key Performance Indicators

• Customer acquisition and retention rates
• Return on investment from marketing campaigns
• Website and app traffic growth
• Social media engagement and brand reach
• Conversion rates and revenue contribution
• Market share growth

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (MBA or relevant certifications are an advantage)
• 5–10 years of marketing leadership experience, preferably in technology, e-commerce, or fintech
• Proven success in multi-channel and performance marketing strategies
• Strong experience with marketing automation, analytics, and CRM tools
• Excellent leadership, communication, and stakeholder management skills
• Creative, analytical, and results-driven approach to marketing

Key Competencies

• Strategic planning and execution
• Data-driven decision-making
• Digital and performance marketing expertise
• Brand management and positioning
• Campaign management
• Leadership and team development
• Strong copywriting and communication skills

Salary

N500,000 – N700,000 per month

Application Closing Date

30th August 2025

How to Apply

Interested and qualified candidates should send their CV using the job title as the subject of the email.