Head of Marketing at Domeo Resources International (DRI)

Domeo Resources International (DRI) is a dynamic organisation that delivers Human Resources and Management Consultancy solutions driven by excellence and innovation. The company identifies organisational challenges, designs improvement plans, implements them, and tracks progress to achieve measurable growth and improved performance.

Job Title: Head of Marketing

Location: Lagos
Reports to: General Manager / Managing Director

Overview

This role is for an experienced Head of Marketing who will design and implement marketing strategies that strengthen the hotel’s brand, increase occupancy, boost revenue, and build long-term customer loyalty. The position covers all areas of marketing including digital campaigns, advertising, public relations, events, partnerships, and brand management.

The ideal candidate will have a proven track record in hospitality marketing, be results-driven, creative, and highly focused on customer engagement and revenue growth.

Key Responsibilities

Strategic Marketing and Planning

• Develop and execute comprehensive marketing plans that align with business objectives.
• Conduct market research to identify trends, customer preferences, and competitor activities.
• Define target markets and create campaigns to attract leisure, business, and group travellers.
• Monitor and analyse performance metrics such as occupancy rates, RevPAR, and ROI to refine strategies.

Digital Marketing and Brand Management

• Oversee the hotel’s online presence including website, SEO, SEM, social media, and email marketing.
• Develop engaging online campaigns to increase direct bookings and reduce third-party reliance.
• Ensure consistent brand messaging across all channels.
• Manage content creation for marketing materials, advertisements, and promotions.

Sales and Revenue Growth Support

• Work with the Sales and Revenue Management teams to increase occupancy and average daily rate.
• Design promotional packages, seasonal offers, and loyalty programmes.
• Build partnerships with OTAs, travel agencies, event planners, and corporate clients.

Public Relations and Events

• Develop strong relationships with media, influencers, and stakeholders in the hospitality and tourism industry.
• Manage press releases, hotel announcements, and crisis communications.
• Plan and execute events, sponsorships, and brand activations to enhance visibility and reputation.

Team Leadership and Development

• Lead, mentor, and develop the marketing team to achieve departmental goals.
• Promote creativity, innovation, and accountability.
• Collaborate with cross-functional departments such as Front Office, Food & Beverage, and Sales to ensure alignment.

Documentation and Reporting

• Maintain detailed reports on marketing campaigns, ROI, occupancy impact, and guest engagement.
• Present periodic updates to management on marketing performance and market trends.

Qualifications and Requirements

Education:

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Professional certifications in Digital Marketing, Branding, or Hospitality Marketing (CIM, Google Digital Marketing, HubSpot) are an advantage.

Experience:

• Minimum of 2–5 years’ marketing experience, with at least 3 years in a managerial role within the hospitality sector.
• Demonstrated expertise in digital marketing, brand management, and campaign execution for hotels, resorts, or service-oriented businesses.

Key Skills:

Strategic and Analytical

• Strong knowledge of hospitality marketing, customer segmentation, and revenue optimisation.
• Ability to interpret market data, track KPIs, and turn insights into actionable strategies.

Customer Engagement and Communication

• Excellent communication and presentation skills to represent the hotel brand effectively.
• Strong storytelling and content creation skills for online and offline platforms.

Leadership and Problem-Solving

• Proven ability to lead and inspire a marketing team.
• Strong organisational and project management skills.

Digital Marketing and Innovation

• Proficiency in digital marketing tools, CRM systems, and analytics platforms.
• Creative approach to designing impactful campaigns and improving customer experiences.

Teamwork and Adaptability

• Ability to work collaboratively with multiple departments to achieve business goals.
• Flexibility to adapt to changing market conditions and urgent promotional needs.

Application Closing Date

9 October 2025

How to Apply

Interested and qualified candidates should send their CV and cover letter using Head of Marketing as the subject of the email.

Note: Only shortlisted candidates will be contacted.