Marketing Director at PE LIFTS

PE LIFTS is a trusted name in the elevator industry, providing customized solutions for building transportation. We specialize in the design, installation, and maintenance of a wide range of lifts, including pneumatic vacuum elevators and platform lifts, tailored to fit both commercial and residential spaces.

Position: Marketing Director
Location: Abuja
Employment Type: Full-time

Role Overview
We are seeking an experienced and strategic Marketing Director to lead our marketing department and drive brand visibility, customer engagement, and business growth. This role requires a visionary leader who can build and execute a comprehensive marketing strategy while managing a team and collaborating across departments.

Key Responsibilities

Strategic Planning and Leadership

• Develop and implement a company-wide marketing strategy aligned with business goals
• Lead annual marketing plans, campaigns, and initiatives across digital, events, and public relations
• Conduct regular market research to uncover new customer segments and monitor competitors
• Set and monitor KPIs to track marketing performance and impact

Team Management

• Lead and mentor a cross-functional marketing team, including digital, product, content, and creative units
• Assign responsibilities, manage team performance, and oversee budget allocations
• Build a team culture focused on innovation, ownership, and results

Brand Management

• Ensure consistent brand messaging across all platforms and customer touchpoints
• Oversee brand guidelines and visual identity in all communications
• Maintain brand integrity in both internal and external engagements

Digital Marketing and Analytics

• Run targeted digital campaigns including SEO, SEM, social media, and email marketing
• Use analytics to monitor campaign effectiveness and optimize strategies
• Stay updated with the latest digital marketing trends and platforms

Product and Customer Marketing

• Partner with product and sales teams to develop go-to-market strategies
• Create clear product positioning and messaging to engage target customers
• Lead research efforts to understand customer needs and feedback

Budget and Vendor Management

• Plan and manage the marketing budget to ensure high return on investment
• Coordinate with external vendors and service providers
• Track the effectiveness of all marketing activities and report ROI metrics

Cross-Functional Collaboration

• Work closely with departments such as Sales, Product, and Customer Service to align marketing with business goals
• Participate in executive strategy sessions to provide marketing insights

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus)
• Minimum of 10 years in marketing, including 5 years in a leadership role
• Strong experience in developing and executing successful marketing strategies
• In-depth knowledge of digital marketing tools and techniques
• Strong leadership, analytical, and project management skills
• Excellent communication and team-building abilities
• Proven track record of managing large budgets and agency relationships

Core Competencies

• Strategic Thinking
• Leadership and Team Development
• Creativity and Innovation
• Data Analysis and Decision Making
• Results-Oriented Approach
• Strong Communication Skills
• Agility and Adaptability

Application Deadline
Not specified

How to Apply
Qualified and interested candidates should send their CV. Please use Marketing Director as the subject line of your email.