Marketing Manager at UrbanWish Ltd

UrbanWish Ltd is a services marketplace that connects users with trusted lifestyle, leisure, and essential service providers. The platform allows people to discover, book, or gift services across different categories, while giving service providers simple tools to grow their businesses and reach more customers.

Job Details

Job Title: Marketing Manager
Employment Type: Full Time
Work Mode: Hybrid
Location: Abuja
Job Field: Sales, Marketing, and Business Development
Qualification: BA, BSc, or HND. Postgraduate qualification is an added advantage
Experience: 2 to 5 years
Application Deadline: December 31, 2025

Role Overview

The Marketing Manager will be responsible for planning and executing UrbanWish’s marketing strategy. This role focuses on customer growth, brand awareness, service provider support, and revenue generation. The ideal candidate is comfortable working in a fast growing environment and can combine strategy with hands on execution to scale a digital marketplace.

Key Responsibilities

• Plan and execute go to market strategies for platform launches in Lagos and Abuja
• Drive user growth through digital ads, search optimization, influencer marketing, and content
• Support service provider acquisition campaigns in collaboration with sales teams
• Test, track, and improve marketing funnels to increase conversions and reduce acquisition costs
• Manage paid advertising campaigns across relevant digital platforms
• Develop and manage SEO and content strategies to increase organic traffic
• Monitor key marketing metrics including traffic, bookings, conversion rates, and revenue
• Prepare regular performance reports with clear insights and recommendations
• Build and maintain a consistent brand voice across all marketing channels
• Oversee creation of marketing materials such as landing pages, emails, flyers, videos, and social content
• Coordinate influencer and creator campaigns targeted at Nigerian audiences
• Manage email marketing and customer retention campaigns
• Set up onboarding, re engagement, and referral campaigns for users and providers
• Work closely with product and engineering teams to align marketing with new features
• Manage relationships with external agencies, creators, and media partners
• Support the growth and development of the internal marketing team

Qualifications and Skills

• Two to five years of experience in digital marketing, growth marketing, or brand marketing
• Experience working with startups, online marketplaces, or consumer internet businesses
• Strong understanding of performance marketing, analytics, and customer acquisition funnels
• Good knowledge of the Nigerian market and digital consumer behavior
• Excellent communication and writing skills
• Ability to manage multiple projects and meet deadlines
• Experience with marketing tools such as analytics platforms, ad managers, and email software

Salary

Not specified

How to Apply

Interested candidates should send their CV and a short cover letter explaining their interest in the role using Marketing Manager UrbanWish as the email subject.