Performance Marketing Associate at Bumpa

Bumpa is transforming commerce in Africa by creating the infrastructure that powers digital business for small business owners (SBOs). As commerce continues to shift rapidly online, the way people sell, buy, and exchange value is evolving faster than ever.

Buyers now seek more convenient ways to purchase, pay, and connect with businesses. On the other hand, sellers need better control over how they sell, manage operations, engage customers, and collect valuable customer data. At Bumpa, we are committed to making this possible.

Job Summary

We are looking for a results-driven and analytical Performance Marketing Associate to join our team. In this role, you will focus on merchant acquisition, optimizing paid advertising channels, and providing actionable insights to boost our marketing performance.

Key Responsibilities

Merchant Acquisition

• Design and execute innovative strategies to attract new merchants through various digital platforms.
• Plan and manage end-to-end digital ad campaigns, including concept creation, copywriting, implementation, and optimization for maximum ROI.
• Test and refine growth tactics such as A/B testing, landing page optimization, and platform-specific strategies to improve lead conversions from websites and social media.

Data Analysis & Insights

• Monitor and interpret performance data across marketing channels to identify trends and opportunities for improvement.
• Track and report on KPIs such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), churn rate, and engagement metrics.
• Deliver data-backed recommendations to improve campaign performance and boost conversion rates.

Key Performance Indicators

• Increased conversion rates from paid advertising.
• Lowered Cost Per Acquisition (CPA) through effective channel optimization.
• High-quality merchant sign-ups contributing significantly to online transactions.

Requirements

• Minimum of 3 years’ experience in performance marketing for a high-growth SaaS company.
• Strong knowledge of digital advertising tools and platforms, including Google Ads, Meta Ads, Apple Search Ads, and TikTok Ads.
• Proficiency in data analysis using tools such as Google Analytics, Excel, or similar platforms.
• Experience working with Mobile Measurement Partners (MMP) such as AppsFlyer.
• Proven track record in Conversion Rate Optimization.
• Skilled in copywriting and campaign optimization.
• Familiarity with e-commerce or SaaS customer acquisition funnels.
• Hands-on experience with A/B testing and landing page optimization.
• Strong analytical, communication, and collaboration skills.

Employment Details

• Location: Nigeria
• Type: Full-time
• Application Closing Date: 21st August, 2025