Talent Ace Limited
Talent Ace Limited is a trusted recruitment consulting firm dedicated to connecting skilled professionals with top organizations across diverse industries. We specialize in delivering recruitment solutions that help businesses build dynamic teams and achieve sustainable growth.
We are currently seeking an experienced professional to join our client’s team in the role below:
Job Title: Regional Sales Manager
Location: Lagos
Reporting Line: Head of Sales / National Sales Manager
Employment Type: Full-time
Role Purpose
The Regional Sales Manager is responsible for driving sales operations, expanding distribution, and enhancing trade development across Lagos and the South-West region. This role ensures the achievement of sales, distribution, and visibility targets by managing Territory Sales Managers, distributors, and sales teams to deliver sustainable growth for the company’s cereal products.
Key Responsibilities
Sales and Business Development
- Achieve regional sales volume and revenue targets for cereals and snacks
- Develop and implement sales strategies to grow numeric and weighted distribution across Lagos and the South-West region
- Drive market penetration across modern trade (supermarkets, hypermarkets) and open/general trade channels
- Manage distributor recruitment, development, and performance within the region
- Create and execute joint business plans with key customers and distributors
Distribution and Coverage Expansion
- Ensure product availability in major urban and semi-urban centers within the region
- Monitor stock levels, demand forecasting, and supply chain performance to minimize stock-outs and expiries
- Design efficient sales routes and coverage strategies through van sales and distributor-led channels
- Strengthen relationships with distributors, wholesalers, and modern trade partners
Trade Marketing and Brand Visibility
- Oversee the execution of trade marketing activities, promotions, and consumer activations
- Maintain visibility standards across supermarkets, open markets, and retail outlets
- Implement point-of-sale materials, branded displays, and in-store activations
- Collaborate with marketing teams to localize campaigns and measure effectiveness
People Leadership and Performance Management
- Lead, coach, and supervise Territory Sales Managers, Van Sales Representatives, and merchandisers
- Build a high-performance sales culture within the regional team
- Set and monitor Key Performance Indicators for the team
- Identify training needs and implement development initiatives
Market Intelligence and Strategy Execution
- Monitor competitor activities, market trends, and consumer behaviors within Lagos and the South-West region
- Provide timely market feedback and strategic recommendations to the Head of Sales
- Support the development and execution of regional growth strategies, pricing policies, and promotional plans
- Track and analyze regional sales data to support data-driven decisions
Financial and Compliance Responsibilities
- Ensure adherence to approved budgets, credit control policies, and trade terms
- Drive profitability through effective pricing, cost management, and distributor oversight
- Guarantee compliance with company standards, sales policies, and operational processes
Requirements
Education and Experience
- Bachelor’s degree in Business Administration, Marketing, Economics, or related fields (MBA/MSc is an advantage)
- 12–15 years of experience in FMCG sales with at least 3–5 years in a managerial role
- Proven track record of managing multi-state territories and delivering sales growth
- Experience managing distributors, modern trade accounts, and open/general trade channels
Technical Skills
- Strong knowledge of FMCG distribution dynamics across wholesale, retail, open market, and modern trade
- Proficiency in sales reporting tools, ERP/CRM systems, and Microsoft Office (Excel, PowerPoint, Word)
- Expertise in market mapping, route-to-market strategies, and demand planning
Leadership and Behavioral Competencies
- Strategic thinker with strong business acumen
- Excellent leadership and people management skills to lead multi-layered teams
- Strong negotiation and relationship management skills with distributors and key accounts
- High energy, resilience, and adaptability to changing market conditions
- Excellent communication, presentation, and stakeholder management skills
- Strong analytical, problem-solving, and decision-making abilities
Salary
N600,000 – N900,000 Monthly
Application Closing Date
31st October 2025
How to Apply
Interested and qualified candidates should send their CV using the Job Title as the subject of the email.