CRM & Email Marketing Specialist Needed at Ashluxury Limited

Ashluxury Limited is one of Nigeria’s leading luxury fashion companies, bringing global heritage streetwear brands to the convenience of Nigerian consumers. Our mission is to add value to society by promoting a lifestyle of refined culture, beauty, and elegance.

We are currently looking to expand our team and are recruiting for the following position:

Job Title: CRM & Email Marketing Specialist

Location: Lagos
Job Type: Full-time

Role Overview
We are seeking a CRM & Email Marketing Specialist to manage our Customer Relationship Management (CRM) system, execute targeted email campaigns, and support our customer loyalty initiatives. This role requires someone with a strong understanding of luxury brand positioning and fashion industry experience. The ideal candidate will collaborate closely with marketing, sales, and customer success teams to drive customer engagement, retention, and revenue growth through data-driven strategies.

Key Responsibilities

CRM Management & Optimization

• Assist in the setup, management, and optimization of the CRM platform to ensure efficient customer segmentation and lead nurturing.
• Maintain data accuracy, proper tagging, and segmentation for personalized marketing efforts.
• Develop and manage automated workflows, including welcome sequences, abandoned cart reminders, and reactivation emails.
• Troubleshoot CRM issues and ensure seamless integration with email marketing and loyalty programs.

Email Marketing & Automation

• Plan, create, and execute email marketing campaigns to boost customer engagement and drive conversions.
• Ensure emails align with content strategies to maximize revenue.
• Write compelling email copy and collaborate with designers to develop high-performing email templates.
• Set up A/B testing, analyze campaign results, and optimize for open rates, click-through rates (CTR), and conversions.
• Maintain email list hygiene and adhere to email marketing best practices, including GDPR and CAN-SPAM compliance.

Loyalty & Retention Strategies

• Support the implementation and management of the CRM/Loyalty program to enhance customer retention.
• Track customer engagement, gather insights, and refine rewards, incentives, and retention strategies.
• Collaborate with the marketing team to develop email drip campaigns for loyalty program members.

Reporting & Insights

• Analyze CRM and email marketing performance metrics, including open rates, engagement, churn, and customer lifetime value (CLV).
• Generate actionable reports with insights to improve customer journeys.
• Work closely with the sales team to monitor lead nurturing and conversion performance.

Collaboration & Training

• Assist sales, customer success, and marketing teams in using CRM and email marketing tools effectively.
• Provide training on best practices for CRM, email marketing, and automation.
• Work with designers and copywriters to improve campaign effectiveness.

Requirements

• At least 2 years of experience in CRM management, email marketing, or digital marketing.
• Hands-on experience with CRM platforms (e.g., HubSpot, Salesforce, Zoho, etc.).
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Active Campaign, etc.).
• Strong understanding of customer segmentation, automation, and retention strategies.
• Data-driven mindset with experience in A/B testing, analytics, and reporting.
• Excellent copywriting and communication skills.
• Ability to work collaboratively across teams.

Preferred Qualifications

• Experience with loyalty program platforms is a plus.
• Knowledge of email HTML/CSS for template customization is beneficial but not required.
• Basic understanding of SQL or data querying for CRM analytics.
• A luxury mindset with an understanding of visual aesthetics.
• Fashion industry experience is a plus.

Application Closing Date
Not Specified

How to Apply
Interested and qualified candidates should send their CV with the job title as the subject of the email.