Digital Marketing Specialist at Pruvia Integrated Limited (PIL)

Pruvia Integrated Limited is a customer-focused general service merchant committed to delivering efficient and effective services while ensuring customer satisfaction. Established in 2007 and registered with the Corporate Affairs Commission of Nigeria (CAC) in 2013 (RC 1097861), PIL was founded to provide world-class services and solutions across various sectors. Our reach spans multiple states in Nigeria, particularly within the dynamic business environment of Lagos.

Job Summary
We are looking for a skilled and experienced Digital Marketing Specialist to join our growing marketing team. In this role, you will play a key part in developing and executing our digital marketing strategy to increase brand awareness, drive lead generation, and enhance customer engagement.

Location: Magodo, Lagos
Employment Type: Full-time

Key Responsibilities

Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Conduct market research and analyze industry trends to stay current with the latest digital marketing best practices.

Content Creation

• Produce high-quality, engaging content (such as blog posts, social media updates, email newsletters) that resonates with our target audience.
• Collaborate with cross-functional teams to ensure all content aligns with brand guidelines and messaging.

Social Media Management

• Oversee and maintain our social media presence across platforms including Facebook, Twitter, Instagram, and LinkedIn.
• Create and execute social media campaigns to drive engagement, increase followers, and boost conversions.

Email Marketing

• Design and distribute regular email newsletters and promotional emails to our subscribers.
• Develop and implement email marketing campaigns to drive conversions and revenue growth.

Search Engine Optimization (SEO)

• Conduct thorough keyword research and optimize website content for better search engine rankings.
• Implement on-page and off-page SEO strategies to improve search visibility.

Paid Advertising

• Plan and execute paid advertising campaigns across various channels such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Manage advertising budgets to ensure maximum return on investment (ROI).

Analytics and Reporting

• Track and analyze key digital marketing metrics such as website traffic, engagement, and conversion rates.
• Provide regular reports and insights to stakeholders to guide future marketing strategies.

Collaboration and Project Management

• Work closely with teams across the company (sales, product, creative) to align marketing efforts and maximize results.
• Effectively manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Requirements

Education

• Bachelor’s degree in Marketing, Communications, or a related field.

Experience

• At least 3 years of experience in digital marketing, preferably within a similar industry.

Certifications

• Google Analytics, HubSpot, or other relevant digital marketing certifications.

Skills

• Proficiency with digital marketing tools such as Google Analytics, AdWords, and Facebook Ads.
• Strong content creation and writing abilities.
• In-depth understanding of SEO principles and best practices.
• Experience with email marketing automation platforms like Mailchimp, Marketo, etc.
• Strong analytical and problem-solving skills.
• Ability to thrive in a fast-paced environment and manage multiple priorities.

Nice to Have

• Experience with marketing automation tools (e.g., Marketo, Pardot).
• Knowledge of HTML, CSS, and JavaScript.
• Experience with video production and editing.
• Familiarity with CRM systems (e.g., Salesforce).

What We Offer

• Competitive Salary: N150,000 – N200,000 / Month
• Opportunities for professional growth and development.
• Collaborative and dynamic work environment.
• Flexible work options, including remote work and flexible hours.

Application Deadline

• 22nd April, 2025

How to Apply
Interested and qualified candidates should send their CV with the job title as the email subject.