Market Services Coordinator & Digital Campaign Management at First Bank

First Bank of Nigeria Limited is the largest financial institution in Nigeria, recognized for its total assets and gross earnings. With a network of over 750 branches and more than 10 million customer accounts, FirstBank delivers a full suite of retail and corporate financial services.

The Bank also maintains a strong international presence through its subsidiaries and representative offices in the UK (London and Paris), DRC, Ghana, Gambia, Guinea, Sierra Leone, Senegal, Johannesburg, Beijing, and Abu Dhabi.

Position Overview

FirstBank is looking for a results-driven and experienced Market Services Coordinator – Digital Campaign Management to lead and oversee digital marketing campaigns across various channels. This role will focus on strategy development, execution, and performance tracking of digital and social media campaigns to support business growth and brand engagement.

Location: Lagos
Employment Type: Full-time
Job ID: 1349
Application Deadline: 21st April, 2025

Key Responsibilities

• Contribute to the development of the digital marketing strategy
• Manage and execute digital campaigns across channels such as web, social media, email, display, search, and mobile
• Act as the Subject Matter Expert (SME) for all vendor interactions related to campaign management
• Strategically plan campaign targeting for optimal performance
• Ensure all campaign concepts and executions are approved and compliant
• Coordinate the activities of FirstBank’s social media teams
• Use social listening tools to monitor brand perception and customer insights
• Manage content calendars and ensure timely execution of social media posts
• Analyze performance of social media and digital campaigns and suggest improvements
• Stay updated on digital marketing trends and innovations
• Collaborate with internal content teams and external creative/media agencies
• Supervise campaign rollouts and track performance metrics
• Conduct post-campaign analysis and share actionable insights
• Develop and implement a robust social media strategy
• Define and monitor key performance indicators (KPIs) and metrics for social media efforts
• Create and manage guidelines for FirstBank’s digital product strategies

Qualifications and Requirements

Education:

• A degree in Marketing, Social Sciences, Information Technology, or a related field
• A professional diploma in Digital Marketing is an added advantage

Experience:

• Minimum of 7 years in marketing communications, including at least 3 years in digital marketing and brand management
• Background in financial services, product management, or investment banking/asset management is a plus
• Experience in digital labs, FMCG, or telecoms industries will be highly valued