Social Media Manager/Digital Marketer at XFP Productions

We are dedicated to empowering Persons with Disabilities (PWDs) by offering opportunities for skill development, employment, and inclusion. Our Job Center for PWDs works to connect individuals with disabilities to potential employers, promoting economic empowerment and contributing to a more inclusive workforce.

We are looking for a passionate and skilled Digital Marketer / Social Media Manager to join our team and help us drive our mission forward.

Job Title: Digital Marketer / Social Media Manager

Location: Lagos
Employment Type: Full-time

Job Summary
The ideal candidate will be responsible for creating, executing, and managing marketing campaigns to promote our organization’s products and services. You will play a key role in enhancing brand awareness, driving website traffic, generating leads, and managing all social media activities.

Key Responsibilities

• Develop and implement marketing strategies that align with organizational goals.
• Manage digital marketing campaigns across various platforms, including email, social media, search engines, and display advertising.
• Measure and report on the performance of campaigns and assess them against business goals (ROI and KPIs).
• Conduct market research to identify trends and new opportunities to enhance campaign performance.
• Work closely with creative, content, and web development teams to create engaging content and optimize user experience.
• Stay updated on emerging digital marketing trends and technologies.

Qualifications

• 3-5 years of proven experience in digital marketing or a related field.
• Strong understanding of key digital marketing channels such as SEO, PPC, social media, email marketing, and display advertising.
• Proficiency in marketing automation tools.
• Excellent analytical skills and experience using web analytics tools (e.g., Google Analytics).
• Strong project management skills and ability to handle multiple tasks.
• Outstanding written and verbal communication skills.

Important Skills & Experience

• Proven experience leading and managing SEO/SEM, marketing database, email campaigns, and social media initiatives.
• Highly creative with the ability to develop digital campaigns that engage and motivate target audiences.
• Experience optimizing landing pages and user funnels.
• Proficiency in A/B testing and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends).
• Experience with ad-serving tools (e.g., DART, Atlas).
• Expertise in setting up and optimizing Google AdWords campaigns.
• Data-driven thinking with strong analytical skills.
• Up-to-date with the latest trends and best practices in online marketing and campaign measurement.

Salary
N150,000 – N180,000 per month.

Application Closing Date
31st May, 2025.

How to Apply
Interested and qualified candidates should send their CV with the job title as the subject of the email.