Social Media / Marketing Officer at Oolu and Ignite

Oolu and Ignite are two of the fastest-growing solar energy companies in West Africa. We are committed to delivering sustainable energy solutions and innovative services to millions of people across the region. Our mission is to improve lives through affordable solar products, excellent customer support, and a strong community-based approach.

We are currently hiring a passionate and experienced Social Media / Marketing Officer to join our team in Surulere, Lagos.

Position: Social Media / Marketing Officer

Location: Surulere, Lagos
Availability: Immediate

Role Summary

We are looking for a skilled marketing and social media professional to grow our online presence, drive brand awareness, and generate revenue through strategic digital campaigns. You will play a key role in developing and executing marketing strategies, engaging our audience, and collaborating with various departments to align messaging across platforms.

Key Responsibilities

Social Media Strategy & Engagement

• Build and manage our social media presence across platforms
• Develop and maintain a calendar of social campaigns and promotions
• Collaborate with influencers to boost brand visibility
• Create engaging content and manage community interactions
• Monitor and report on campaign performance and social engagement

Content Creation & Online Marketing

• Write and optimize content for social media and website
• Create and edit graphics, videos, and digital content
• Drive leads and online sales through creative campaigns
• Plan and execute webinars, banner ads, email marketing, and PPC campaigns
• Analyze user engagement and recommend improvements

Brand & Digital Presence Management

• Ensure consistency of brand voice and visual identity online
• Conduct market research to inform digital strategy
• Track and analyze KPIs and campaign effectiveness
• Manage customer reviews, testimonials, and satisfaction
• Coordinate with creative agencies and content partners

Website & SEO Management

• Maintain and update the company website
• Improve website traffic, conversion rates, and search visibility
• Provide regular analytics reports on site performance
• Optimize website structure and content for SEO
• Respond to online inquiries and media requests

Requirements

Qualifications

• Degree in Mass Communication, Digital Marketing, or a related field
• 3 to 5 years of proven experience in digital marketing or social media roles, preferably in a startup or fast-paced environment

Skills & Competencies

• Expertise in managing social media campaigns and online communities
• Strong knowledge of SEO, SEM, PPC, and web traffic analytics
• Ability to write compelling content and create visual assets
• Experience with social media tools, web design basics, and video editing
• Data-driven mindset with attention to detail
• Excellent communication, multitasking, and teamwork skills
• Ability to manage multiple projects and meet deadlines